HP India and JioStar introduce ‘HP Smart Champs’, a student-focused game show combining quizzes and puzzles, set to stream on ...
The Ad Club has appointed Raj Kamble, Senthil Kumar and Niraj Ruparel as jury chairs for the ABBY Awards 2026 Powered by The One Club \| The One Show across key categories. Raj Kam ...
Dentsu's study, The Brand Reset estimates that a single exposure to a brand’s advertisement could result in a 1%-5% increase in sales over the following three years.
Choueiri will be responsible for designing and implementing operations that support the company’s three-year plan, while leading transformation efforts across business functions.
In his new role, Mohanty would be involved in shaping the company’s early presence in India and building partnerships across government, industry and civil society.
Advertising is expected to be the primary revenue model for the platform, with brands showing interest, while subscription ...
The move follows recent legal setbacks, including a California case in which Meta and YouTube were found negligent over ...
No longer confined to matchdays, IPL teams are building experiential IPs, from stadium events to merch drops, to stay relevant, monetise fandom & engage fans year-round.
The Instagram analysis highlights that formats on platforms such as Instagram are enabling creators to align content with audience interaction habits.
India’s e-retail shopper base doubled to 290-300 million in 2025, while the seller ecosystem tripled over five years. Gen Z ...
The announcement comes as part of the brand’s Summer Signature campaign rollout in India, featuring the actor, alongside the launch of the Cool Air collection and campaign.
A campaign by Chupps Footwear and Into Creative emerged as a major winner, securing multiple awards, including top honours for brand, advertiser, agency and campaign.