Outdoor clothing brand Patagonia has appointed Amanda Calder-Mclaren to the newly-created role of senior director of ...
Amid “record” customer satisfaction and growing profits, Tesco is accelerating investment in AI to bring personalisation to ...
Marketing Week’s analysis finds average marketing salaries are in decline across the board, regardless of seniority and ...
Supporting working dads may not seem business critical, but dig deeper and you’ll find this blind spot could be costing your ...
Supporting working dads may not seem business critical, but dig deeper and you’ll find this particular blind spot could be ...
UK marketing spend has risen to a two-year high, as brands increase budgets in events, PR and main media advertising.
Most brands invest in personalisation, but few connect the dots across channels. AI adoption is rising, yet data, activation ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
The first rulings shed light on how new LHF ad rules will be judged, with key lessons for brands that have been taking a wait ...
The scheme has been redesigned to focus on personalisation and “pounds, not points”, as M&S ramps up its use of AI.
An unrivalled group of senior marketers in number, seniority and expertise will determine the shortlist and winners of this ...
Esure is ramping up brand and marketing investment, unveiling its first TV ad in almost two decades featuring a new brand ...