Manchester-based agency LOVE reimagines LARK, the “Godfather” of Tasmanian whisky, with a bespoke bottle and mystical brand ...

SkinnyPop, which was founded in 2010 and is now owned by Hershey, “quickly built a cult following”, says Pearlfisher New York’s creative director, Drew Stoker. It tapped into US consumers’ desire ...

KitKat has introduced ‘The Slooowest Vending Machine in the World’, designed and engineered by Delhi-based production house ...

Twenty-five years ago, Burgo Wharton created and patented a concept for a packaging system that challenged perceptions of ...

Discover how Škoda and the University of Salford are using acoustic engineering to tackle the danger of noise-cancelling ...

For decades, beer did not have to fight for relevance. It was the default. It was the after-work staple, the match-day ritual ...

From dogs to doors, the Seville-based agency Granada Barrero Estudio has designed new pictograms and graphics for the Spanish city’s network. Their system goes across all 21 stations in the ...

For the average UK design student, the name Clarks is often relegated to the functional box of childhood memory. It is the brand of the school shoe, the back-to-school retail ...

Pringles UK has revealed a rebrand, introducing a new version of its Mr. P mascot for the first time in 20 years. The new look has been created by design studio Jones Knowles Ritchie (JKR) and timed ...

Instant camera pioneer Polaroid has been rebranded with the aim of strengthening the company for the decade ahead. The rebrand marks the so-called “final chapter” of a revival effort that began in ...

As it approaches its 90th anniversary, Jaguar is looking to re-launch its brand to bolster its future plans. “It wasn’t always distinctive enough in the last decade”, said Adrian Mardell, CEO of ...

The managing director of Jaguar has mounted a robust defence of the car company’s much-discussed rebrand. Rawdon Glover, who has been with Jaguar Land Rover (JLR) for 12 years, and has been steering ...