Digital measurement is less precise than it appears Algorithms optimise for platforms, not necessarily for your brand ...

Most organisations are stuck in the 'pilot trap' The main barrier is poor data readiness, not technology Companies focus too ...

Most organisations are stuck in the 'pilot trap' The main barrier is poor data readiness, not technology Companies focus too ...

Recent market commentary has raised questions about the timing of the RAMS data release. The Broadcast Research Council of South ...

The Witness newspaper in Pietermaritzburg is looking for a digital editor. The newspaper is one of South Africa's most ...

We don’t want it to look like what we did last week.” It’s client feedback I often hear. And on the surface, it sounds ...

Even as spiking petrol and diesel prices are squeezing South African wallets tighter than the backlog of oil tankers trying ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media.

Not so long ago, this question would have sounded provocative. Today, it feels practical.  AI-powered tools have put more capability ...

Not so long ago, this question would have sounded provocative. Today, it feels practical.  AI-powered tools have put more ...

Marketing complexity is increasing, not decreasing Demand is rising for operational and technical roles Agency models are ...

Optimise for user intent, not output volume Don’t automate inefficiency, fix the operating model first Use AI to allocate ...