One of the most famous experiments in social psychology took place in the early 1950s. Solomon Asch, a professor at Swarthmore College, gathered together groups of young men for what he told them ...

You’re in a room, participating in what you were told is a visual perception experiment, and everyone around you insists that two unequal lines are the same length. You feel confused, sick, and ...

In a February article in the online magazine Slate, Columbia University Professor Duncan Watts exhumed the work of the late Princeton social psychologist Solomon Asch to explain what Watts called the ...